Thursday, May 01, 2008

Hurray!. New Broadband Operator

Sri Lanka Electroteks to start broadband, voice in May
Electroteks chief B A C Abeywardene says the service will use CDMA
(code division multiple access) based technology to provide up to 1Mbps
speeds and voice calls priced around 1.50 rupees a minute, which is
about half the current tariffs.

ADSL (asymmetrical digital subscriber line) services are now priced at
just under 20 dollars a month, but Electroteks says it will give higher
download speeds.


According to the above LBO news item Electroteks will launch its Broadband network in this may. They promised to provide better service using CDMA technology for the same price.

Following are some of my thoughts which need be considered by the new operator when packaging and costing their products.

Better QOS
Most of the European operators publish their sharing ratio of the bandwidth with their packages(e.g 1:50 or 1:10). This way the customer knows what they are paying for. But in Sri Lanka operators promised to give the sun and the moon but in reality the connections are very slow and you don't know the sharing ratio of the service you are getting.

Opportunity to select packages based on the needs
Currently SLT and Dialog only offers DSL connections. In SLT ADSL you don't know your sharing ratio and you don't have the option to go for a better package if you want a good service by paying more(Specially for corporate customers). End of the day you are in the same bandwidth pools(512Mbpspool or 2Mbps pool) what ever your need is.
Same time Dailog broadband offers the maximum of 4Mbps links advertising no quotas. But they shamelessly limit your bandwidth using a Fair Usage Policy. Quota for a 4Mbps packages is 16GB. They even offer you an IP even to run your own Mail or Web servers. If you divide the quota by 20days, you will get roughly 800MB per day. Whats the purpose of having a 4Mbps link with 800MB quota per day?
The above operator are very unreasonable as they don't offer alternative packages to customers who wants more. Therefore everybody needs to stick to the same package what ever their need is.

Lower broadband equipment and setup cost
Dialog setup cost is Rs. 5000 which is very unreasonable.

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